COVID-19 is a pandemic and it is a long-term thing. Hence, people and organization should align with it for their existence and survival. While respective country governments taking measures to protect their people to restrict COVID-19, it is also an organization look out how to swim through these tough times.
This blog aims to explain organizations to take few simple steps to ensure business continuity and customer engagement. You already knew these; the only thing is to practice and align it to this new (ab)normal.
- Go Digital and Adapt Technology
Now smartphone, laptop and internet are part of our daily life. Adapt software tools for an employee to connect and collaborate. For example, use of zoom, google meet, Microsoft team, skype etc. for collaboration and customer engagement. Use of VOIP services for voice communication. Use of CRM to ensure proper management of leads and its statistics. We can help you to adapt technology and to achieve your digital transformation goals. No matter your company is small, medium or large, adapting these tools are now need of an hour.
- Focus on Digital Content
COVID-19 has created a physical barrier and gone are the days were customer visit is an essential part of the sales strategy. Now, it will be slowly and gradually replaced to digital meeting. Hence, creating an interest and to reach to your target customer would utmost important than never before. Here the relevancy of content to the right customer is a key aspect for your business. Invest some of your budget for creating a content and content marketing.
- Social Media Presence
Plethora of information is available at your fingertips. Marketers today focus on content marketing on various platforms to create leads and brand building. It does not take a huge investment rather it gives an access to larger market and helps your business to grow at much faster pace.
- Educational Videos
Customer buys product to make their business processes simpler, faster and convenient. A right product/service video, can create a greater impact to the customer than any other tool. Further, it makes sales person life easy and offer uniform communication to customer all across. There are statistics which says genuine customer centric videos has yielded fabulous output.
- Website Marketing and SEOs
Technology has given wings to an organization to drive relevant traffic to the site. With right website structure and content, right customers can be attracted to your products and services. More traffic means more opportunities to put your value proposition to your prospects. This can be done in organic way using know-how of SEOs and understanding of target customers.
These are just indicative steps to understand overview. It can be detailed to make company specific strategy. We can help you to achieve these one, many or on all steps, based on your company needs and goals.
Please call us on +91 8511449544 or fill below information so one our expert will be in touch with you for further guidance.